A large catering business will have a lot in terms of facilities and staff. Therefore, they can offer services on a much broader scale. They may cater for several different events one day in a variety of locations. In these sorts of companies it is likely there would some sort of customer service/satisfaction facility. The key still remains that customers will need to be satisfied 100% of the time if they are to renew their contracts and so there does need to be a dedicated team for the larger companies to make sure they are always achieving this. Some caterers, especially larger ones, may wish to be able to serve alcohol. If this is the case they will need to obtain an alcohol license.
A catering company could be made up of one person working as a sole trader or it could be a company that employs thousands of people. Just as the two types of catering company are different so too is the type of customer they are looking for. Typically a sole trading caterer would be booked by a person to cater for a small/medium sized function, eg: christening party or small wedding. On the other hand the larger companies would be looking for contracts with places such as hospitals and/or schools. A sole trader would possibly work from home or a small rented kitchen whereas a large catering company would have industrial sized facilities in huge premises.
These days the tendency towards food that is organic has risen sharply as we all become more aware of what we eat. In line with this trend, caterers now offer services where all food that is served is organic. There are also options of having a completely vegetarian food service or the possibility of a wheat/gluten free option. Caterers understand the more options there are available to the potential customers the more chance there is they will get that booking and so constantly changing what they offer in line with demand is important. A good caterer will work closely with the client to make sure there are no allergies that need to be avoided when deciding what should be included on the menu. Preparation is the absolute key in becoming a success in the catering industry.